For those that are running a business, attracting customers is something that is crucial to its success. After all, without customers, there’s no business! With that being said, it’s important to make the effort to encourage more visitors to your doors, whether it be digital or physical.
Here are some helpful tips to attract more customers to the business this year.
Up the Company’s Marketing Budget
To help with securing more customers, it may be worth adding to the company’s marketing budget. This can be helpful in the case of attracting a wider market that perhaps wasn’t achievable with the current budget. This is important to do as a smaller budget is not going to have as much of an impact as would a sizeable amount.
Consider increasing the company’s marketing budget where possible to allocate more funds to those marketing campaigns that may pull in larger numbers.
Know What Your Customers Want
Does the business know its customers as well as it should do? Chances are, they don’t. It’s good to be aware of who the customer is and what they need from the business. By understanding their pinch points and what will make their life easier, it helps tailor the customer experience and journey they have with the business.
Once you’ve got the data on your audience, it can be much more effective when it comes to securing more leads and ultimately converting them to paying customers.
Offer Freebies and Eye-Catching Discounts
Attracting customers can often be done through the allure of discounts and freebies. Being able to get a freebie on a first order or a heavily discounted price off the purchase of a product, is most likely to influence a person to buy.
Think about advertising these discounts or freebies on the website and through email marketing. For those physical businesses, in-store promotions of buy one, get one free are usually a great promotional selling opportunity.
Enhance Your Delivery and Distribution Services
When it comes to satisfying a customer, it’s worthwhile enhancing the delivery and distribution services offered. For example, a business like fishforthought.co.uk deliver crab straight to a person’s doorstep. It means the customer can skip going to the supermarket to get seafood that may be somewhat limited or unavailable in their local stores.
Look at ways to enhance the delivery and distribution of the business goods so that it improves the experience that the customer has.
Utilise the Impact of Social Media
Social media can certainly be impactful. There’s nothing quite like the influence that social media have on customers and when it comes to selling products, it can help to utilise your profiles to entice and to encourage customers to make a purchase or at least take a closer look at the business.
Whether the business is socially active already or it’s yet to explore social media, it pays to get online.
Attracting more customers can help the business thrive so make sure this year, you spend more on pulling customers in and acquiring new leads.